While few care to admit it, just about every company has done some form of discounting. How do you do discounts, without getting the reputation of being a “discounter” (and also protect your margins)? Here are the rules: Avoid discounting at all costs. What this means in the real world is never offer a price […]
Archives for November 2014
Two Ways to Charge More
Some people pay more for the exact same product or service than others do. There are many reasons for this. Sometimes you pay more for convenience (a case of beer is much cheaper at Costco than at a bodega). Other times you pay more because the service is better. In these cases, the buyer is […]
The Power of Urgency
OK, we all know that business is changing at an ever increasing rate. This high-velocity environment affects almost every business, large and small. On a strategic level, this means the CEO and leadership need to constantly monitor how their industry is changing. This includes how buying is changing, how technology is changing all facets of the […]
My Favorite Albums of All Time, Part II
Continuing on with my favorite albums. If you missed the first installment, you should start there first. Moving on to the 80s… 80s Ozzy Osbourne: Blizzard of Oz—Epic. This album hit me like a ton of bricks not long after it came out, and still does today. From a guitar standpoint, it was my first […]